Canadians love to shop online. We’re pretty sure we’ve written that sentence and others like it hundreds of times in the Divvia Blog. Naturally, there’s a good reason for that. At Divvia, we keep a keen eye on Canadian shopping trends. Quite frankly, our nation isn’t all that different from the rest of the world when it comes to online shopping. Simply put, it’s hugely popular all over the globe!
Just because Canadians enjoy utilizing the internet for their shopping needs, it doesn’t mean that your online store is going to be automatically successful. As you’re aware, there are many other online stores vying for the attention of your customers. What separates your online shop from all the others? There are a few design elements it should contain to help bring you the best results possible.
Here are three:
1. The presence of high-quality photos.
The internet is a haven for vivid photographs and videos. Your online store needs to be filled with them! The second best thing to holding and feeling a product for yourself is seeing high resolution photos of it from a variety of angles. If your online shop offers such visuals, it will be in a much better position to boost sales.
“Product photos act as your ambassadors,” insists Maryam Mohsin of Oberlo, “Use a simple background and show different angles. Lifestyle shots are important, too. They show your product in action and reinforce your brand’s identity.”
2. The offer of free shipping.
There are few things more powerful than free shipping in the “gaining online shoppers” game. With so many competitors on the internet, your shoppers are likely browsing through sites comparing products and prices each day. Don’t assume they’re not savvy enough to include shipping charges in the prices they’re researching. Even if your goods are sold at slightly higher prices than other stores, your offer of free shipping will entice many visitors to make purchases.
“As many as 64.3% of customers think cost is the most important factor in shipping,” reports Brandon Rollins of Fulfillrite, “Another 8 in 10 expect free two-day shipping by default. Customers consider shipping costs before they make their first purchase. When looking at the data, it becomes very clear that free shipping is not seen as an amenity. It’s seen as a basic service that must be provided.”
3. The elimination of typos.
Do you want to give your online store’s visitors bad impressions of your brand? Of course not! However, if the text on your site is riddled with typos, spelling errors and grammatical mistakes, it will quickly be deemed as unprofessional and untrustworthy. Proofreading your text is a must. Be sure to offer perfect reads.
Mohsin also champions the use of no more than two types of fonts. “Words give information, but typography conveys emotion,” she notes, “Stick to two fonts. One for headlines, another for body text. Make sure they work well together and establish a hierarchy.”
Do you need some help with designing the online store for your business?
If so, call Divvia at 1-877-748-2884 or send us a message on our Contact Us page. Be sure to ask us about our safe and secure e-commerce solution!
