Happy New Year everyone! As we prepare to step into 2025, we at Divvia would like to extend our heartfelt wishes for a year filled with growth, success and opportunities for your business. The beginning of a new year is a time to reflect on achievements. It’s also a time to set ambitious goals and embrace fresh strategies to thrive in an ever-changing business landscape.
Whether you own a café in Calgary, run a boutique in Montreal or manage an e-commerce platform that ships coast-to-coast, 2025 holds incredible potential for your business. No matter where you are in Canada, the Divvia team would like to help your business to shine!
What can you do to start the New Year strong? Here are three tips for a happy and prosperous 2025:
1. Focus on enhancing the customer experience.
Make no mistake about it. Customers are the heart of your business. By prioritizing their experiences, you can generate both long-term loyalty and positive word-of-mouth. We promise you there is no better way to promote your business than to have happy customers do the promoting for you. In 2025, consider investing in solutions that make transactions smoother and more convenient. Consider starting a referral program as well.
According to Zendesk, there’s no single magic metric that measures the customer experience. So, they recommend that you send out surveys to your customers. “Surveys are a great way to collect customer feedback on specific touchpoints in the customer journey, customer satisfaction rates, and consumer expectations or things your business can do differently,” notes their website.
2. Prioritize employee engagement.
Your customers will always be important to your business. Without them, you wouldn’t have one. But never let it be lost on you that you can’t operate without your valued team members. A happy team is a productive team. In 2025, invest in building a positive workplace culture. Offer hybrid work options, professional development opportunities or simple appreciation initiatives. By doing so, your employees’ satisfaction will surely increase.
“Engaged employees are more productive, generate more profits, and achieve higher customer satisfaction for business,” insists Great Place To Work, “They are also less likely to leave their job, reducing turnover and the costs associated with it.”
3. Invest in e-commerce solutions.
Are you selling your products online? If not, you certainly missed out on a ton of revenue throughout the holiday season. For many consumers, online shopping is an absolute must. Expand your business online, if you haven’t already. If you have, look into optimizing your current e-commerce platform. For one, make sure your website is mobile-friendly. Most online shoppers use their smartphones and tablets to make purchases. As well, integrate e-gift cards into your offerings.
At Divvia, we offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards from your website. We also offer electronic gift cards! These great digital gifts have a long history of inspiring repeat business, attracting new customers and boosting sales all year long. Let’s get going on ensuring your business has both!
To enjoy a happy and prosperous 2025, please don’t hesitate to call Divvia at 1-877-748-2884 or send us a message on our Contact Us page.
