February hasn’t ended just yet. But, many Canadians are already anticipating the start of the spring season. It officially gets underway on Thursday, March 20th. So, with spring approaching, it’s the perfect time of year for e-retailers to revamp their online marketing strategies.
The change of the seasons brings fresh opportunities for growth. What are you doing to get consumers excited to explore new products, styles and seasonal offers? Let’s get your online store ready for spring!
Compose engaging spring-based content.
The Divvia team can certainly place this tip in the “practice what we preach” category. We decided to compose this blog knowing that spring is just around the corner. It’s wise for you to also write seasonal blog posts. You can also create videos that provide value to your customers while highlighting your products. For example, if you sell home goods, you could create a “Spring Home Refresh” blog post. If you sell apparel, film a “Spring Wardrobe Essentials” video.
“Engaging content with high-quality information establishes your company as a trustworthy source,” writes Danielle Sabrina of Forbes, “And visitors will remember you when it’s time to buy. Engagement to conversion rates will vary depending on what you are selling and what industry you are in. In some cases, one smart touch will make a sale. In other cases, you’ll need to nurture your site visitors and keep them engaged with relevant content until they are ready to buy.”
Offer free shipping or limited-time offers.
When warmer weather is on the way, people are more likely to make purchases in anticipation of vacations or outdoor activities. Why not offer limited-time free shipping or a spring discount? Doing so can encourage potential customers to buy. Create urgency by using countdown timers on your site. You can also place them in emails to show how much time is left for your promotions.
“Offering free shipping has been proven to boost conversion rates, leading to more completed purchases,” notes Diane Eunice Narciso of Debutify, “Many customers are deterred from making a purchase when they see additional shipping costs added to their total. By eliminating this extra cost, businesses can remove a significant barrier to purchase and encourage more customers to proceed with their transactions. This can result in a higher conversion rate and ultimately increase sales.”
Incorporate spring trends into your marketing strategies.
Spring is a time of change. It’s important to keep an eye on trends that will be popular in your industry throughout the season. What are the latest fashions? How enticing are eco-friendly products? Which new tech gadgets are making the most noise? Be sure to incorporate trending topics into your marketing strategy. Use trend research to adapt your messaging and product offerings.
As well, don’t forget to acknowledge all of spring’s special occasions! Spring holidays include Easter, Passover, April Fools’ Day, Earth Day, Cinco de Mayo, Victoria Day, Mother’s Day and Father’s Day.
Contact Divvia!
We offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards from your website. Secure real-time transaction processing and advanced risk management tools protect your online business from fraud. To learn more, please don’t hesitate to call Divvia at 1-877-748-2884 or send us a message on our Contact Us page!
