Back to school shopping season is here! In about two weeks’ time, schools all over Canada will fill back up with students and a new school year will begin. That means we are currently in the midst of one of the busiest shopping seasons of the year.
Never let it be lost on you that many young people prefer online shopping to the in-person traditional way of buying things. You will want to ensure that your online store is both user-friendly and ready to accept payments from students everywhere.
Choose a design that’s easy for youngsters to navigate.
If you’re looking to attract students to your site for their back to school shopping needs, you’ll need to make sure it’s easy to use. As Shift4Shop explains, you don’t necessarily need to be an experienced designer to put your website together. However, you want the site to be as easy to navigate as possible since it is filled with highly sought-after supplies.
“You need a software platform that includes plenty of premade templates, which you can customize on some level to match the needs of your business,” advises their website, “In fact, you don’t really need any design experience – and you don’t necessarily have to hire a designer to help. To save a lot of time, you can opt for a kids website template that comes ready-to-use.”
Give your visitors good experiences.
Naturally, you’ll need to do more than simply lure back to school shoppers to your online store. You also want to ensure that your site provides key information to its visitors. There are some features that are practical must-haves if you want to both attract and satisfy back to school shoppers. They include the ability to track shipments and estimated delivery dates as well as an upfront returns policy which gives shoppers more confidence to make purchases.
“Customers today value personalized interactions, seamless transactions, and exceptional customer service,” informs Krunal Vaghasiya of Wisernotify, “They want to feel appreciated and heard at every point of their journey. Remember, it’s not about selling products; it’s about creating an emotional connection that keeps customers coming back. Take, for example, Amazon. With its one-click ordering system and hassle-free return process, Amazon has set a high standard for customer experience in e-commerce.”
Offer free shipping.
Few things entice online sales more than free shipping. When you remove or reduce this additional cost from the transactions, it inspires people to follow through on their purchases. In many cases, high shipping costs cause online shoppers to abandon their carts.
“Offering free shipping creates a huge buying opportunity for customers,” informs MultiVariants, “Customers very determined to buy a product may drop the idea of seeing a huge shipping cost. In such cases, free shipping may influence them to purchase if the item is comparatively expensive. Even if you slightly increase the product’s price by reducing the shipping cost, there is a high chance that the customer will ignore the price and focus on the low shipping cost.”
Is your online store ready for back to school shoppers?
If not, contact Divvia to learn all about our safe and secure e-commerce solution. Call us at 1-877-748-2884 or send us a message on our Contact Us page!
