In the not-so-distant past, your customers had to wait until the time your store opened in the morning in order to begin shopping within it. These days, there are numerous ways your customers can make purchases from your business outside of normal business hours.
Online shopping is all the rage.
The advent of e-commerce was a practical godsend for retailers everywhere. In today’s world, a company has the ability to process sales 24 hours a day and 7 days a week thanks to its website. When you allow customers to make purchases directly from your company’s online store, it significantly helps you to improve your business’ bottom line. Naturally, you should promote your website every chance you get.
In 2024, that little tidbit of advice should probably go without saying. Nevertheless, be sure to include your company’s web address on everything. Letterheads, stationary, business cards, print ads, radio spots, social media accounts – no matter what advertising avenue you choose to promote your store, make sure that your website is always front and centre. It should be clear to everyone in your target audience how your brand can be located online.
E-commerce grows your customer base worldwide.
One of the best ways to grow your company’s sales when its store is closed is to promote its online store to a widespread audience. Naturally, e-commerce takes away the limitations caused by your brick and mortar store’s physical location. With an online shop, a customer who lives clear across the country can make a purchase from your store – even at three in the morning!
“If you work odd hours or are just extremely busy, you can still buy products online at any time of the day or night,” affirms Danielle Zanzalari for The Balance, “A website can be open 24/7, even though most stores close at night.”
It’s quicker and easier to locate products in online stores.
Many online shoppers herald the practice because of how easy it is to find what they’re looking for. Instead of spending time walking up and down aisles of stores, many consumers prefer to simply click away on their mouses. Puneet Bhalla of Shiprocket also points out how easy e-commerce makes it for business owners to track their inventory.
“Tracking a product online can be one of the most significant advantages of an eCommerce business,” he writes, “You can quickly know the status of your inventory especially when you hand it over to the fulfillment company. This way you can see where the product is and when will it reach your customer.”
Do you process sales when business hours are over?
At Divvia, we offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network, American Express – from your website. Secure real-time transaction processing and advanced risk management tools protect your online business from fraud.
Because merchants have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider. For more information, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page!
