Is there anything more pleasurable to the ear of a consumer than the word “free”? While most business owners don’t exactly like the idea of giving away products, it is a great marketing strategy. Have you ever considered offering your customers a free trial with your products or services? Whether you’re selling software, subscription services or physical products, a free trial can be a powerful tool to boost sales and build customer trust.
Here are three advantages of offering free trials to your customers:
1. It reduces purchase anxiety.
As you’re surely aware, shoppers are increasingly cautious when it comes to spending their money. By offering a free trial, you eliminate the initial financial barrier. Your offer allows potential customers to see the value of your products firsthand. When customers can try before they buy, they are more likely to commit to a purchase with confidence. The free trial lets them know exactly what they are getting.
“By giving consumers the opportunity to try out the offering firsthand, companies can showcase its advantages, address any concerns, and gain loyalty,” says Process Street, “Free trials also serve as an effective marketing strategy, drawing in new users and setting the company apart from its competitors. Furthermore, these trials offer valuable user data, which can be used to improve the product and increase customer satisfaction.”
2. It provides you with valuable customer insights.
What do customers really think of your product? The best way for you to know is to let them try it out and tell you themselves. Consider the fact that when customers sign up for a free trial, you gain access to valuable data about their behaviours and preferences. This information can help you refine your marketing strategies. It also helps you to better the user experience. The trial period can highlight areas for improvement and innovation.
“Customer insights result from leveraging customer data and analytics to uncover customer needs, preferences, and motivations,” explains Shopify, “These insights inform business decisions like product development, pricing strategies, and marketing campaigns to improve the customer experience.”
3. It encourages word-of-mouth marketing.
Can you think of a better way to advertise your brand than to have happy customers do it for you? We can’t either! Satisfied customers who enjoy free trials are likely to share their positive experiences with others. This organic word-of-mouth marketing can lead to additional sign-ups and increased brand awareness. By offering free trials, you don’t just attract individual customers. You create a ripple effect that helps you reach a wider audience without additional advertising costs.
“Everyone loves free stuff, and if people like the free stuff they received, then they are likely to share their experience with others,” writes Allaine Myradel Pelejo of Delesign, “By offering your target market something free (and valuable), you capitalize on the leads you get and convert them into paying customers.”
Divvia has partnered up with Taliup to offer you a free trial!
How would you like to enjoy a FREE 3-month trial with Taliup Register? You can attract and retain more customers with this revolutionary payment terminal as it provides a seamless checkout process that is super fast. Say goodbye to long queues and frustrated customers! With Taliup Register, you can optimize your checkout process, increase customer satisfaction and loyalty, and ultimately, drive revenue growth.
To start your free trial, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page!
