We may as well just state it plainly. Selling gift cards is an absolute must for your business! This is especially true during the current and very busy holiday shopping season. If you’re looking to maximize sales (and which business owner isn’t?), it only makes sense for you to offer your customers one of the most highly sought-after gifts on the market.
Here are three reasons to put effort into making gift cards your top sellers:
1. Gift cards can’t be returned or exchanged.
The holiday shopping season always entails a boost in sales. Unfortunately, they also entail a boost in returns. Gift cards make perfect gifts because they don’t need to be returned or exchanged. Naturally, recipients are able to use their cards to purchase anything they like. A gift card is not a returnable item. When you sell a gift card, you guarantee your business the generating of revenue.
“Forget the long, post-holiday lineups of customers who want to swap the gifts that they received from well-meaning friends and family members,” insists Paystone.com, “Say goodbye to the headaches caused by customers having forgotten to bring a receipt, removed the tags or opened the original packaging. Gift card sales are always final.”
2. Gift cards increase traffic in your store.
When your store informs the public that it has gift cards for sale, it puts it in a much better position to greet more customers. Again, gift cards are very popular holiday gifts. All December long, consumers will be looking for them. With gift cards in your store, it makes shopping decisions very easy. Although gift cards are popular all throughout the year, it’s practically a must to sell them during the holidays.
“Gift cards will increase traffic to your store since gift cards are generally being given to a different recipient than the buyer,” writes Jade Beaver on CARDsource.com, “This gives you two customers, the customer who bought the gift card and the person who received it.”
3. Gift cards are excellent marketing tools.
No matter the industry, business owners can all agree that word of mouth promotion is the best type of advertising you can get. When customers share their positive experiences with others, it works better than any high budget commercial. Consumers trust the words of other consumers. This is what makes online product reviews such popular reads. When you sell gift cards, it is the equivalent of having your customers say “shop at this store!”
“People trust recommendations from their entourage, so when someone who had never heard of your brand before receives a gift card with your logo on it, he or she won’t hesitate to visit your business for the first time,” agrees Paystone.com, “Plus your card will serve as a constant visual reminder of your brand in hundreds of consumers’ wallets — all that without you having so much as looked at an advertising platform.”