In about one month’s time, the kids will be back in school! But, of course, there is still plenty of summer left to go. Many Canadians are pretty amped about soaking in the summertime sun throughout August. Business owners, on the other hand, are thinking of way to rack up sales before the official end of the warm and sunny season.
Here are four smart strategies to spike sales before summer’s end:
1. Add value to each sale.
There’s nothing quite like a little surprise to get a customer feeling good about your brand. This month, consider offering your customers a little extra something with each of their purchases. It will go a long way in securing repeat business in the months to come. ZenBusiness recommends that you find ways to add value to each sale instead of cutting prices.
“Instead of selling items for less than they’re worth, strive to entice customers to buy by boosting the perceived value of your products and services,” advises their website, “For example, a local nail salon could offer a deal in which customers who purchase both a manicure and a pedicure get free nail art. Similarly, you can opt to give away branded items like beach bags or water bottles with purchases of $25.”
2. Get busy on social media.
The Facebooks, LinkedIns and Instagrams of the world are hugely popular all year long. Do you find that your store tends to have its sales slow down when summer draws to an end? If so, you’ll want to use this time of year to ensure your social media presence grows significantly. A social media contest will do just that!
“Sponsoring a social media contest is a great way to generate excitement during a slow time in the sales season,” says ZenBusiness, “Not only is a social media giveaway great for engaging customers and increasing page views, but it also creates goodwill for your business.
For best results, incorporate the season into your contest while personalizing it to reflect the type of business you operate.”
3. Host a “vacation photo” contest.
At this time of year, many people have either gone on their summer vacations or are planning to do so soon. Why not ask them to share their recently-taken photos and turn it into a contest? Who doesn’t like showing off their vacation pics? As we just mentioned, social media provides the perfect means to do so.
“Have people submit their contact information and their best vacation photo,” suggests Garrett Ball of Secure Medicare Solutions on CarolRoth.com, “The ‘coolest’ vacation photo wins – give away a $100 gift card to incentivize participation! You will be gathering new contact info, as well as engaging your audience and creating a dialogue with potential clients.”
4. Offer your customers payment options.
No matter which marketing method you choose to boost sales this month, be sure to make it easy for your customers to pay for their purchases with their credit and debit cards. At Divvia, we offer a wide variety of top-of-the-line payment terminals to help your company easily process credit card and debit card transactions. To learn all about them, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page!
