It’s July! The kids are all officially out of school for the summer. It’s a time of year that the majority of students absolutely love. Their parents, on the other hand…not so much.
As a business owner, you should relish in the fact that you have access to a much wider customer base during the summer. Young students with access to disposable income are far more likely to spend time shopping during the summer than at any other time of the year. How can you take advantage of that?
Here are four ways to market your business to out-of-school youngsters:
1. Get super savvy on social media.
You know where the young people are, right? Social media remain all the rage. With students having more time on their hands between now and September, you better believe they will be all over Instagram, among their other favourite social media platforms. Launch a contest on your social media channels to encourage greater engagement with a younger crowd.
“68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content,” reports Jamia Kenan of Sprout Social, “Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.”
2. Finesse them with freebies.
A great way to entice young shoppers who don’t have any school to worry about for two months is to offer special giveaways. Who doesn’t like getting something for free? Students looking to enjoy the summer are often eager to find bargains. If you can launch a campaign that enables young consumers to sample your products for free, you’ll help your business to open itself up to a wide range of new customers.
“Who doesn’t like free stuff?” Alex Clem reiterates on Shutterstock.com, “Giveaways are a tried-and-true method of increasing consumer engagement. Boost your social media following and gain new email leads by offering free items or experiences that are worth getting excited about.”
3. Be where the kids are.
Perhaps the best way to grow your sales, with the help of students who are now free from their academic responsibilities, is to be wherever they are during the summertime. That entails having your business make its presence felt at summer fairs, festivals, picnics, barbeques and other fun summer events.
Erin Smith of Spotlight Strategies encourages business owners to attend summer events with promotional items such as custom tote bags, water bottles or sunglasses. “These items are a walking advertisement for your business, especially if they are eye-catching and practical,” she informs, “Select an item people will use during the event and your business name and logo, will be everywhere people turn at the event.”
4. Offer a variety of payment options.
At Divvia, we offer a wide variety of top-of-the-line payment terminals to help your company easily process credit card and debit card transactions. To learn all about them, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page!
