In just 11 days, the summer season will officially be over. The fall equinox takes place on September 22nd. While many Canadians may be saddened by the fact that another summer will have come and gone, the start of any new season is actually a great time for business owners. It offers them fresh opportunities to launch sales or new product lines.
Are you a store owner looking for new ways to promote your business? What can you do to set up your small business for huge success this fall?
Include the colours of the season in all of your marketing.
Brown, orange, red, yellow – these colours are widely-used throughout the fall season to connote the changing of the leaves on the trees. Incorporating them into your marketing will showcase your company’s penchant for being on top of things. Think of it like this: what is your impression of a website that has summer-based imagery…in October? When you don’t keep things up to date, it gives consumers the impression you’re not up to much!
“Refreshing your advertising strategy to reflect the fall season doesn’t have to include one mention of pumpkin spice or falling leaves (though it could),” writes Stephanie Shirley of Mid-Atlantic Media Hub, “Rather, you can still achieve a cohesive fall-inspired campaign with the colors and themes you use. A sprinkling of these visuals, or a play on fall-themed words is all it takes to create a subtle hint of the new season in your existing ad placements.”
Utilize social media to plug your fall specials.
There is no time of the year that is a bad one to use your social media accounts to promote your business. Jump on Instagram and Facebook to get the word out about all of the new specials your store will be offering this fall. Believe it or not, the holiday shopping season isn’t that far around the corner. Savvy shoppers are already looking for deals and bargains.
“A great online presence means more than just having a great website,” writes Connor Brooke for Business 2 Community, “If you are looking for ways to increase online engagement with consumers, add social media into your marketing strategy. This will help your business develop a voice online as you become part of the conversation with current and potential customers.”
Keep watchful of what your competitors are up to.
If you want to attract more customers to your store this fall, it will be important to intrigue them in ways your competitors aren’t. Pay attention to their strategies – and then better them! As Shirley notes, it’s smart to stay in-the-know about what competing businesses may be doing in terms of their paid media and marketing strategies for fall.
“Monitoring your competitors is a common, and often necessary practice, but don’t aim to replicate what they do,” she advises, “Just like you should be your own person, you must be your own business, especially with your seasonal advertising. Let good strategies inspire you to develop your own GREAT strategies in return.”
No matter which advertising strategy you choose to grow your store’s sales this autumn, be sure to make it easy for your customers to pay you. At Divvia, we offer a wide variety of top-of-the-line payment terminals to help your company easily process credit card and debit card transactions. To learn all about them, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page!
