Not only does Halloween arrive at the end of the month but today is Friday the 13th! Are you feeling the spooky spirit of the season? As a business owner, it’s wise to consider ways to boost the Halloween spirit in your customers. Why not make gift cards your Halloween treat of choice this year?
As we’ve often pointed out, gift cards encourage repeat business, attract new customers and boost sales all year long. When customers visit your store in the weeks to come, consider giving them gift cards from your store. It’s a great way to say “thank you” in addition to ensuring return visits and future purchases. Not to mention, the giving of this “treat” is in keeping with Halloween tradition!
Gift cards make holiday gift shopping easy.
You want people to do their holiday shopping in your store, don’t you? Halloween actually provides the perfect opportunity for you to offer gift cards in small denominations to your customers. It will encourage them to return to your store to do their holiday shopping in the months following Halloween. As Gowri Krishnan of Eber points out, electronic gift cards make online shopping super easy as well.
“Most sites and merchants allow you to purchase gift cards online and email it to the recipient,” she notes, “Which means the person who receives the gift card also don’t have to leave their home to use it. All your recipient has to do is key in the number on the card when making their purchase – and voila – it’s done. Now all they have to do is sit back and wait for the delivery guy to show up.”
Gift cards are perfect for last-minute shoppers.
Speaking of holiday shopping, not everyone is bound to start this month. In fact, many will wait right up until the holiday season is about to start. To last minute shoppers, gift cards are dreams come true. When you offer your gift cards as Halloween treats, this month, you’ll make the last minute shopper in your customer base very happy.
“Sometimes, recipients may even reload funds onto the gift card after the original balance has been spent, using it as their personal debit card for that store,” reads FISglobal.com, “This helps ensure that the shopper will return to your location time and time again, and will continue to spend money.”
Gift cards give people what they want.
Every year, trick-or-treaters sift through their bags in joyful anticipation of all of the candy they’ve received. In many cases, they toss certain treats to the side due to disapproval. Gifts are a lot like Halloween candy in that way. They’re not always enjoyed by their recipients. Gift cards, on the other hand, always guarantee their recipients that they’ll be able to get exactly what they want.
Krishnan highlights the fact that a Cashstar survey found that 77 percent of respondents said they prefer gift cards because of the ability to treat themselves to something they really want. “That should clear any other doubts you have about gift cards,” she adds.