The year 2024 is officially here! On behalf of the entire Divvia team, we wish you a very happy and prosperous new year! We also hope that your holiday season was a magical one. If you sold gift cards throughout the holidays, we imagine you enjoyed a healthy number of sales. Gift cards are exceedingly popular items during the holiday rush. Don’t think, however, that because the holidays are over that gift cards won’t continue to be big sellers all year round.
Gift-giving takes place all year-round.
Yes, the hype of Christmas, Hanukkah and Kwanzaa is now behind us for another year. But let’s take a moment to remember that many birthdays, anniversaries, graduations, weddings and baby births are ahead. There is a myriad of celebrations that call for gift-giving throughout the year. For all occasions, gift cards remain on the tops of wish lists. Not to mention, contrary to popular belief, they remain excellent ways for gift-givers to personalize their gifts to their recipients.
“Most often, plastic gift cards come with a blank envelope,” explains Kyla Steeves on Checkfront.com, “The gift-giver can sign their name, write down the dollar amount or leave a thoughtful message, making it seem less generic and more personal.”
Gift cards help gift-givers manage the unusual tastes of their loved ones.
Let it be known to all that a gift card is very often a gift-giver’s dream come true. Why? It eliminates the hassle of wondering what a loved one really wants. This is a special benefit for those who have to shop for people with unusual tastes. Does your loved one have an eclectic wardrobe? Does he or she have interests in items that are generally hard to find?
With a gift card, the hassle of finding “the right thing” is eliminated. As Terri Scott asks on EcommerceInsiders.com, “What could be easier for gift givers than to purchase a branded gift card for their friends and loved ones, especially when the gift recipient has particular or unusual tastes?”
There is no season when getting a discount is out of style.
One of the top reasons people love gift cards is because they offer awesome discounts on big ticket items they couldn’t usually afford. Let’s suppose you’re in the market for a new video gaming system. However, the price tag of several hundred dollars is well outside of your budget. By a receiving a number of gift cards from an electronic store, you can deduct their worth from the cost of the system and purchase it at a discount.
Selling gift cards will help merchants to generate sales of their big ticket items because redeemers tend to spend more than the value of their cards. “It’s inevitable that some shoppers will want to make purchases above and beyond the value of their gift card – and it’s not unethical to help them along!” Scott encourages, “Electronics, for instance, is a category notorious for generating upsells.”