In a little more than two weeks, Canadians will be celebrating Thanksgiving! This year, the annual holiday falls on Monday, October 9th. It’s an occasion well known for having family members and friends gather together around dinner tables to enjoy large meals. Thanksgiving is also well known for having people share their thoughts of what they’re thankful for – hence the name.
As a business owner, you must certainly be thankful for your employees and your customers. After all, what would your business be without these integral members of your community? Your company couldn’t operate without your talented workers. As well, it wouldn’t survive without its supporters!
What can you do to show all of these fine people how thankful you are for them?
Gift cards make great “thank you” gifts for employees.
A gift card, from your store, gives your employees the ability to go home with some free merchandise. Not only does your gesture allow your important staff members to choose whatever they would like, it provides a great example of your gratitude. It’s wise, of course, to include a thank you note with your gift card. As Brookhollow Cards points out, physical thank you notes to employees can help to motivate your team.
“A thank you note to employees shows that you appreciate them and value their efforts, considering them an integral part of your business’s success,” says their website, “Giving an employee a thank you card is a simple gesture – but it goes a long way.” Brookhollow Cards notes that you can thank your staff members for such things as their hard work, their continued commitment to your company and their ability to go above and beyond for customers.
Gift cards make great “thank you” gifts for customers.
Have you ever met a customer who doesn’t appreciate getting something for free? Offering gift cards to your loyal supporters helps to ensure that they stay loyal. Naturally, your gift cards will encourage them to return to your store in order to get something for free. The gesture will also elicit some very positive word of mouth marketing. Most business owners agree that you can’t put a price tag on that!
Of course, thank you cards work just as well with customers. Don’t hesitate to include handwritten notes with the gift cards you distribute to your loyal patrons. According to Brookhollow Cards, businesses should use professional thank you cards to establish, maintain, and cultivate relationships with their customers.
“Include a thank you for your order card when shipping a customer your goods, send a thank you card for their continued business, and opt to send thank you for your referral cards when customers recommend you to a friend or family member,” their site advises, “Customers are sure to appreciate the gesture, and they will show their gratitude with loyalty.”