The Importance Of Saying “I Love You” To Your Customers

Happy Valentine’s Day! Now, even though today’s special occasion is all about celebrating romantic relationships, there are certainly other ways to express love. At Divvia, we believe that Valentine’s Day is an occasion when you can express your appreciation to just about anyone you wish. As a business owner, it’s vital that you regularly say “I love you” to your customers. But, not literally. There are many ways to show your admiration!

“I’ve made some changes based on your feedback.”

When customers offer you feedback, take the time to sincerely listen. Is there room for improvement in the ways your employees offer customer service? Do your orders take longer than expected to be fulfilled? Find ways to step things up thanks to the feedback you’ve been given and be sure to let your customers know they had hands in the improvements you’ve made.

“During the course of your discussions with clients you might ask for feedback on something,” notes Anna Adamczyk of marketing agency, IMPACT, “Oftentimes, whoever you’re talking to won’t really take that seriously, but some customers might. If anyone shares feedback be sure you make a special note of it and later follow up with them to let them know what action is being taken to utilize that piece of information.”

“You can count on me.”

This is a huge one! Trust is vital in any relationship. When you make a promise to a customer, make sure you keep it. Building trust is an excellent way to garner customer loyalty. Your ability to make and keep promises is a great way to demonstrate your respect and appreciation for those who support your brand.

“You need to do everything in your power to ensure that the trust your clients have invested in you isn’t taken for granted in any way,” insists Adamczyk, “If they can’t take what you say at face value for the little things, how can they be certain you’ll deliver on the bigger ones? Don’t let them stray away to a competitor that will actually follow through.”

“Please accept this gift.”

Who doesn’t appreciate a nice gift? A great way to show your love is to simply offer a token of your admiration and appreciation. It could be one of your own products, a gift card or a non-store-related little something you know your customers would appreciate. On, Firas Kittaneh suggests you offer gifts by way of adding complimentary perks to your customers’ buying experiences.

“Express shipping and sample products generally won’t bite into your margins but do increase revenue,” he points out, “In fact, when customers know they can have instant gratification and get the chance to try some of your other products, they are incredibly likely to make additional purchases to fulfill immediate needs and order more of the products they’ve already sampled.”

At Divvia, we proudly offer Canadian business owners the ability to take advantage of electronic gift cards. They are known to encourage repeat business, attract new customers and boost sales all year long. To learn all about them, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page.

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