It is common knowledge that online shopping has become increasingly popular in recent years. As you know, it really took off during the pandemic. What has really taken off, however, is the use of smartphones to make online purchases. Our pocket-sized mobile devices give us the ability to shop from anywhere with great speed.
What are the top benefits of using a smartphone for online shopping?
Convenience.
As we’ve established, a smartphone lets you shop online at any time, from anywhere. Whether you’re sitting at home on the couch or waiting for a bus, you can easily browse products and make purchases with just a few taps of your phone’s screen. This eliminates the need to wait until you’re at a computer. You literally never have to leave your house to do your shopping.
Smartphones also make it easy to compare prices and read reviews of products. There are several apps that allow you to scan barcodes or QR codes of products in-store and then compare prices from other retailers online. This can help you save money by finding the best deals possible. In addition, reading reviews of products from other customers can provide valuable insight into the quality and performance of the products before you make a purchase.
Speed.
There are countless online shopping apps that are specifically designed for mobile devices. Generally, they are faster and more user-friendly than browsing the web on a mobile browser. These apps are optimized for mobile usage. As a result, they usually have faster checkout processes, ensuring quick and easy purchases.
Consider the growing popularity of social media platforms like Instagram and TikTok. They have made it increasingly easy to discover new brands, products and influencers. Often, these platforms feature ‘shoppable’ posts, which allow users to purchase products directly from the posts without having to leave the platform. This feature saves time and makes the purchase process seamless and efficient.
Today, we also have mobile wallets like Apple Pay and Google Wallet, as well as mobile payment apps like PayPal. All of them have made shopping online even more convenient. They allow users to store their payment information and make purchases with just a few taps. This eliminates the need to enter payment information manually, making the checkout process much faster and more secure.
The ability to shop from anywhere.
With a smartphone in hand, you can literally make a purchase from any location where internet access is available. This has made the phenomenon known as m-commerce incredibly popular. “Retail m-commerce sales hit $359.32 billion in 2021, an increase of 15.2% over 2020,” reports Insider Intelligence, “By 2025, retail m-commerce sales should more than double to reach $728.28 billion and account for 44.2% of retail e-commerce sales in the US.”
Do you allow your customers to make online purchases?
At Divvia, we offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards from your website. To learn all about it, call us at 1-877-748-2884 or send us a message on our Contact Us page!
