People like to have things made easy. Why shouldn’t they? These days, modern technology makes it so that people don’t ever have to leave their homes to buy the products and services they desire. With the advent of online shopping, the buying experience has been made more convenient than ever. That’s why it’s so vitally important for business owners to realize that the easier they make things for their customers, the more successful their businesses are bound to be.
Why do customers want convenience so badly?
Time is a precious commodity. Convenience allows customers to accomplish tasks, make purchases or access services with minimal time and effort. This enables them to allocate more time to other important aspects of their lives.
“Consumers have busier schedules than ever,” reports Soumalya Bhattacharyya on AnalyticsSteps.com, “Over one-third have less free time now than they had five years ago due to commuting, family responsibilities, or schooling. This may be the reason why 83 percent of respondents believe convenience is now more crucial while purchasing.”
Convenience also streamlines processes and reduces unnecessary steps. Whether it’s a quick checkout process, easy online ordering or a user-friendly app, customers appreciate systems that are designed to work smoothly and efficiently.
As well, convenience eliminates potential sources of stress. We’re talking about things like waiting in long lines, navigating complicated procedures or dealing with unnecessary complications. Providing customers with convenience contributes to more relaxed and enjoyable experiences.
What can you do to make things more convenient for your customers?
Firstly, you can ensure that your company website and mobile app are intuitive, easy to navigate and optimized for various devices. Provide clear product information, simple navigation menus and quick access to essential features like search and checkout.
Secondly, offer online ordering options for your products or services. Provide a seamless checkout process, allow customers to customize their orders and offer delivery or curbside pickup to save them time and effort.
Thirdly, accept a variety of payment methods. They should include credit cards, debit cards, mobile wallets and online payment platforms. This gives customers the flexibility to pay using their preferred methods.
How can you make the in-store experience more convenient for customers?
It should go without saying that investing in an e-commerce solution will require you to accept credit cards online. So naturally, it makes sense to accept credit cards in your physical store location as well. Being able to pay with plastic is a convenience that Canadian shoppers have proven that they love. In today’s world, cash-only businesses are considered to be very inconvenient.
At Divvia, we offer Canadian business owners the ability to accept major credit cards and debit cards using top-of-the-line payment terminals of both the countertop and wireless variety. They include the Poynt Smart Terminal, the Poynt Newland 910 and the Ingenico Desk 5000.
As well, we offer an ideal e-commerce solution that enables you to accept all credit cards – Visa, MasterCard, Discover Network, American Express – directly from your website. For more information, please don’t hesitate to call Divvia at 1-877-748-2884 or send us a message on our Contact Us page!